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Research papers

Forecasting pharmaceutical brands

The aim of this paper is to examine how pharmaceutical forecasting is currently conducted, from different clients' perspectives, to stimulate discussion and to make recommendations about how the practice could be improved. Pharmaceutical forecasting,...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Oliver Mast, Sandra Buckeldee
June 1, 1995
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Citation

Mast and Buckeldee (1995a, June 01). Forecasting pharmaceutical brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-pharmaceutical-brands